Attraction

So a friend of mine showed me this just now and I HAD to share it, I'm in love with this incredible idea.

'Attraction' is a marketing campaign spanning across Japan, London and France using an interactive, animated movie to spread awareness about the dangers of smoking.
The animation is GORGEOUS and viewers are encouraged to participate in the story and help out the characters in the animation, which is seemless and fits in perfectly.

Now, unfortunately, you can only watch it in French or Japanese, but there IS an option for English subtitles.

The link is;
http://www.attraction-lemanga.fr/site/index.php